December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Kumail Nanjiani Pops Into Real Dirty Scenes to Tell People They’re ‘Gonna Need More Tide’

Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they’re “gonna need more Tide.” The campaign for the detergent brand’s new Tide Power Pods finds Nanjiani in a series of scenes where people are in the process of…
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