April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Pricing for the Creator Economy Is All Over the Map

In the rapidly growing creator economy space, even the creators themselves struggle to price their wares. U.S. advertisers are anticipated to spend over $ 6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren’t sure how big a piece to claim from this pie, a new report from social media management platform…
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