November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Disney’s Rita Ferro Is Ready for a More ‘Intimate’ Upfront

With weeks to go until the upfront officially kicks off, Disney has a plan in place. The company’s first in-person upfront in three years took place at Basketball City in New York in 2022, but this year, Disney is headed to a new location at the North Javits Center. According to ad sales chief Rita…
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