As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal's...
Rita
With weeks to go until the upfront officially kicks off, Disney has a plan in place. The company's first in-person...
Following upfront week presentations, Adweek is sitting down with all the presenting ad sales chiefs for postmortem conversations about their...
The upfronts week presentations have ended, and now it's time for the real work: the negotiations. Adweek is sitting down...
Television upfronts normally showcase sizzle reels of upcoming shows to guide buyers’ investments. But with programming in flux due to...