Rita Ferro on Disney+ Ads and How Jimmy Kimmel Made the Upfront Despite Getting Covid

Following upfront week presentations, Adweek is sitting down with all the presenting ad sales chiefs for postmortem conversations about their respective events. We’ve already chatted with NBCU’s Linda Yaccarino, Fox’s Marianne Gambelli and TelevisaUnivision’s Donna Speciale. Now up: Rita Ferro, Disney’s president of advertising sales and partnerships. This year, Disney moved to a new, expansive…
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