November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Marketers Can and Should Measure Social Media ROI

If you’re selling your service or product through social media and can’t figure out how everything you’re posting brings in revenue, that isn’t “dark social”–it’s just value you haven’t measured yet. France-based social media management company Agorapulse has spent more than a decade helping companies organize their social inboxes, publish content, define trends and cull…
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