For USA Today parent company Gannett, social media success has little to do with the news. Two of its editorial franchises, Humankind and Problem Solved, have seen growth in their social reach across TikTok, YouTube and Instagram, where the brands have prioritized vertical video formats. There, the media company has used the viewership to generate…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs