NZ advertising turnover rose in 2022

AUCKLAND, Thursday: The Advertising Standards Authority today reported that advertising revenue across main media was $ 3.389 billion dollars for the 12 months ended 31 December 2022, compared to $ 3.199 billion in 2021.

The data in the turnover report is from television, newspapers, magazines, interactive media, radio, outdoor, addressed mail, unaddressed mail, and cinema.

THE DETAIL

Television reported $ 517m (15.3%)
Television Digital $ 82m (2.4%)
Total Television $ 599m (17.7%)

Newspapers $ 216m (6.4%)
Newspapers Digital $ 119m (3.5%)
Total Newspapers $ 335m (9.9%)

Radio $ 266m (7.8%)
Radio Digital $ 10m (0.3%)
Total Radio $ 276m (8.1%)

Magazines $ 117m (3.5%)
Magazines Digital $ 36m (1.1%)
Total Magazines $ 153m (4.5%)

Outdoor $ 183m (5.4%)

Digital Only $ 1.778b (52.5%)
Digital Other $ 247m (7.3%)
Total Digital $ 2.025b (59.8%)

Addressed Mail $ 22m (0.6%)
Unaddressed Mail $ 33m (1.0%)

Cinema $ 10m (0.3%)

TOTAL $ 3.389 BILLION

Note: Digital revenue for Newspapers, Magazines, Radio, and Television is reported twice in this table – in each sector and in Digital Other.  It is recorded once in the Total Revenue.

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