Paramount, which is part of a new joint industry committee to devise a cross-platform TV measurement standard by 2024, held a conference that included a pulse check on TV currency
The post Paramount Works With Rivals In The Name Of Cross-Platform TV Measurement appeared first on AdExchanger.
More Stories
L’Oréal partners with WPP for influencer growth
Warner Bros. Discovery CEO David Zaslav Receives $51.9 Million Pay Package for 2024
TikTok Fave Duolingo Boosts YouTube Shorts Viewership 430% in One Year