Sky announces free-to-air coverage of Rugby World Cup 2023 on Prime

Sky, the holder of RWC 2023 broadcast rights in NZ, has revealed that Prime will air the tournament’s free-to-air coverage.

This move guarantees Kiwis can support their cherished team, the All Blacks, as they compete against international rivals during the seven-week event.

Alongside Sky Sport’s live broadcasting of 48 matches, Prime will also showcase 12 matches, including six live broadcasts, offering captivating entertainment to our rugby-crazy nation.

Lauren Quaintance, Sky’s newly appointed Chief Media and Data Officer, says 2023 is a year to remember.

“World Cups are pinnacle events that draw a large number of passionate viewers. Sky is thrilled to also be screening the 2023 Cricket World Cup, 2023 Netball World Cup and the 2023 FIFA Women’s World Cup this year.

“Fan interest in the Rugby World Cup 2023 is huge. With a number of teams serious contenders to take out the winning title, Sky and Prime coverage will be appointment viewing for Kiwi fans.  Half of our population have said they are interested in watching the 2023 Rugby World Cup.  Audience and engagement prospects like this are rare, we’re looking forward to sharing some unique opportunities with our clients.”

In 2022, Prime, which is Sky’s largest platform, was viewed by 3,467,900 New Zealanders, while 2,907,000 viewers tuned in to watch the 2015 RWC on Sky and Prime.

Prime’s rebranded identity now highlights the best of Sky’s entertainment content, as well as free-to-air sports and award-winning local Sky Originals programs.

Further information about commercial packages for the highly anticipated Rugby World Cup France 2023 coverage on Sky and Prime will be announced at a later date.

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