November 14, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: First-Party Cookie Camouflage

Ad tech vendors who scrape content to build contextual segments are irking publishers. And the latest tweak in Safari will cut down on vendors that camouflage themselves in first-party cookie

The post The Big Story: First-Party Cookie Camouflage appeared first on AdExchanger.

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