May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Anzac Day posters stand vigil

AUCKLAND, Tuesday: “Did you see the latest posters for the Royal New Zealand RSA?” asks this week’s edition of Phantom Billstickers’ Phan Mail. “They’re pretty hard to miss.”

“The stunning graphic power of the classic Anzac Day poppy is an absolute standout in our frames.

“That’s because the RSA knows visibility is key. For over a century they’ve been promoting the iconic red poppy as a single-minded symbol of remembrance. You see it in buttonholes and pinned to jackets – and this year you also saw it, larger than life, in our street poster frames.


“We’re proud the RSA chose Phantom frames to display their message this year.”


“The red poppy was first seen on Anzac Day in 1922. Over a hundred years later, its iconic power is undiminished.

“We’re proud the RSA chose Phantom frames to display their message this year. Unlike other media, street posters make a public statement and deliver their message without interruption, day and night.

“There’s even a QR code so you can donate on the spot!”


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