November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside Roku’s Journey From Startup to Streaming Power Player

Today, Roku is the biggest player in connected TV. This week, the company reported it added 1.6 million active accounts in the first quarter of the year, reaching a total of 71.6 million active accounts. Streaming hours also jumped to 25.1 billion, a 4.2 billion year-over-year increase. Overall, Roku’s data shows that 50% of all…
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