GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The...
Month: April 2023
ThinkTV, the industry body that champions television advertising in New Zealand, has appointed Caroline Atford to the role of General...
VMLY&R, a global brand and customer experience agency, has promoted Paul Nagy from Chief Creative Officer Australia & New Zealand...
AUCKLAND, Tuesday: The Comms Council has appointed Rufus Chuter as chair of the Media Committee, replacing DAN chief commercial officer...
AUCKLAND, Monday: This summer Mango Aotearoa and Lion came together to launch the new Steinlager Ultra Low Carb beer –...
Ampersand rolled out new audience segments for brands to target sports fans based on the type of sports they enjoy...
NZ Marketing magazine’s March/April issue has hit desks and includes the results from the Agency Perceptions Survey via TRA along...
The Federal Trade Commission helped normalize and popularize the term “commercial surveillance.” But is the current FTC “anti-advertising”? The post...
The TVNZ-NZ Marketing Awards are back for another year, and to make sure those entering have all the information required,...
Sebastian Tomich, The Athletic’s chief commercial officer and a longtime fixture in the Times’ ad tech division, believes the Times...