Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven days.
The post Nielsen Went Back On Its Big Data Promise. Now What? appeared first on AdExchanger.
Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven days.
The post Nielsen Went Back On Its Big Data Promise. Now What? appeared first on AdExchanger.