Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven days.
The post Nielsen Went Back On Its Big Data Promise. Now What? appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven days.
The post Nielsen Went Back On Its Big Data Promise. Now What? appeared first on AdExchanger.
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