PubMatic’s end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs.
The post PubMatic Cuts DSPs Out Of Direct CTV And Online Video Ad Buys appeared first on AdExchanger.
PubMatic’s end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs.
The post PubMatic Cuts DSPs Out Of Direct CTV And Online Video Ad Buys appeared first on AdExchanger.