November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

EIBWC Podcast: How to Monetize Fandoms

What do zombies, K-pop and gaming have in common? Well, if you’re Ned Sherman, chief business affairs and legal officer at Skybound Entertainment (the home of The Walking Dead) and a partner in Goal Ventures, they have helped inform his approach to building incredible value from IP. Today, creators who understand how to build fandoms…
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