November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In Virtual Upfront, Netflix Says It Has Nearly 5 Million Monthly Ad-Tier Users

Netflix first upended upfront week in January with its announcement that it would be presenting in Paramount’s vacated Wednesday evening slot. Then it shook things up again last week by shifting to a virtual presentation and not having talent participate in its event, amid the ongoing Writers Guild of America strike. Now, the streaming giant…
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