When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone. In 2021, Robertson and Morgan–alongside swimmer Simone Manuel, snowboarder Chloe Kim and WNBA icon Sue Bird–launched the media and lifestyle platform Togethxr, specifically targeting Gen Z and millennial women. Women’s sports receive just 5% of media coverage, and Robertson…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Around the World: Musk threatens industry, A Face for Radio campaign, Adidas and Nike change tact
Ann Bair to Succeed Ramon Jones as CMO of Nationwide
Unbound and HubSpot officially partner up