December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Champions of Change: Growing Women’s Sports Coverage With Togethxr’s Jessica Robertson

When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone. In 2021, Robertson and Morgan–alongside swimmer Simone Manuel, snowboarder Chloe Kim and WNBA icon Sue Bird–launched the media and lifestyle platform Togethxr, specifically targeting Gen Z and millennial women. Women’s sports receive just 5% of media coverage, and Robertson…
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