December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Rita Ferro on Pulling Off Disney’s Upfront Event Without Jimmy Kimmel

As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli and TelevisaUnivision’s Donna Speciale. Now, it’s time for Rita Ferro, Disney’s president of advertising sales and partnerships. Disney brought several big names to its Tuesday upfront event at the North…
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