How an Army of Creators Is Helping Bose Modernize Its Marketing

Jim Mollica has roots in media, with tenures at giants like Viacom and Disney under his belt. Now as chief marketing officer (CMO) at audio business Bose, his day to day looks a little different–selling high-end sound products instead of media slots around SpongeBob SquarePants. What has remained the same, though, is an obsession with…
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