November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Introduces Chatbot, Other Generative AI Creation Tools for Marketers

Artificial intelligence has been fundamental to Google’s advertising for decades, but often in ways imperceptible to marketers. At its annual marketing conference today, Google Marketing Live, the search giant rolled out a variety of products that brings AI, particularly generative AI, to the forefront, as industry buzz heightens over the technology. Google is introducing a…
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