The ad industry is now brimming with vendors claiming they can track and measure ad viewers’ attention. Hungry to strike partnerships with agencies and their clients, these vendors want to prove that running engaging ad campaigns is not just an art, but a science. The trouble is, attention-tracking and measurement vendors are still developing their…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Special campaigns ranked among world’s most effective
NZME honours outstanding finalist success across top media awards
L’Oréal partners with WPP for influencer growth