November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Programmatic Advertising Comes to the New York Subway

Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority’s trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names. But despite being a place for buzzy brands to advertise, the process of buying ads…
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