AUCKLAND, Friday: Takapuna-based independent creative agency Yarn Hell Pizza has launched AfterLife Pay, where customers don’t have to pay for their pizza until they’re … dead.
Launching initially as a trial in New Zealand and Australia, a select number of customers will be invited to sign a legally-binding amendment to their wills, allowing the total cost of their pizza to be collected upon death, with no late fees or penalties.
Hell ceo Ben Cumming said: “We’re seeing a growing number of people using the schemes to buy essential items like food, and we think it’s taking it a step too far when you’ve got quick service restaurants like ours being asked to offer ‘Buy Now, Pay Later’ for what is considered a treat – especially when you consider people are falling behind in their payments and 10.5% of loans in NZ are in arrears.”
“This is one step Hell Pizza is taking to promote financial responsibility with our customers by making a stand against those schemes with our business.
“The campaign created by Yarn has already sparked a chord across Australasia making news headlines and fuelling plenty of debate on social media.
“AfterLife Pay is a light-hearted campaign that reinforces Hell’s stance on buy-now-pay-later schemes – you can have your pizza and eat it too without any pesky late fees or penalties.”
Yarn ECDs Matt Sellars and Rich Robson said: “It’s been a pleasure to share this campaign amongst the living, knowing that it may not reach its full potential until the afterlife.
“We once again give kudos to Ben, Siang, Callum and the Hell Pizza team for wearing their brand on their sleeves and standing up for what they believe in.”
Only this week, Australia announced it would regulate the ‘Buy Now, Pay Later’ industry to avoid financial abuse by the lending schemes.
However, while the New Zealand government has announced it will also regulate the industry – applying the Credit Contracts and Consumer Finance Act 2003 to the sector – final regulations are yet to be confirmed, including the proposal that affordability assessments only be carried out for purchases that are $ 600 or higher.
Ben Cumming: “Pizza is one of the simple joys of life, and AfterLife Pay means people can get their fix without having to dip into the bank account immediately.
“AfterLife Pay is a light-hearted campaign that reinforces Hell’s stance on buy-now-pay-later schemes – you can have your pizza and eat it too without any pesky late fees or penalties.”
CREDITS
Client: Hell Pizza
CEO: Ben Cumming
Founder: Callum Davies
Marketing Manager: Siang Tay
Agency: Yarn
CEO: Heath Davy
Executive Creative Directors: Matt Sellars & Rich Robson
Creatives: Crystal Hay & Michael Gillard-Allen
Producer/Director: Trish Phelan
DOP: Dan Frost
Editor: Kat Kasajima
Sound: Radiate
Retouching: Denny Monk
PR: Thorn PR
GM: Jacinda Thorn
Senior Media Advisor: Sadie Beckman
PR Consultant: Hannah Palframan
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