Netflix first upended upfront week in January with its announcement that it would be presenting in Paramount's vacated Wednesday evening...
Month: May 2023
Luxury French fashion and perfume company Mugler is promoting its new fragrance, Angel Elixir, using augmented reality experiences across France...
Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s...
If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's...
Wunderman Thompson has hired Rosie Bardales from BETC as chief creative officer of its flagship New York office. Bardales will...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hot For Hulu Comcast is preparing to sell...
AUCKLAND, Tuesday: Sky Sales has expanded its sales team with the appointment of Vaughan Lovell as business director. Lovell brings...
Movie product placement is being taken to a new level by McDonald's with a campaign that will reward viewers each...
Among streaming ad providers, there is a temptation to make streaming ad ROI look better than it really is (and...
WELLINGTON, Tuesday: Auckland/Wellington creative content agency Breakout Room has created a new AUNZ campaign for Whittaker’s latest product, Honey Nougat...