Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s actually not that dramatic.
The post What To Know About SPO (It’s More Than Just Making Cuts) appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s actually not that dramatic.
The post What To Know About SPO (It’s More Than Just Making Cuts) appeared first on AdExchanger.
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