CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it...
Month: May 2023
//www.youtube.com/watch?v=kbdyF-iaOGY AUCKLAND, Tuesday: Gregg’s Sauce has launched a new brand campaign for their tomato sauce with integrated media and creative...
Last year's upfront week marked the first time in two years that the advertising community had gathered in person. But...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prompt And Search-umstance Google is ramping up its...
What does the ease of creating imagery online mean for New Zealand’s advertising industry? Like many industries, advertising is grappling...
Although Asian Americans make up a significant portion of the U.S. population, there is still a lot of room for...
Disney may be growing overall revenue, but it’s losing streaming subscribers. Right now, Disney has two main priorities: content bundling...
AUCKLAND, Wednesday: A group of NZ entrepreneurs has established Fox – a new research-technology platform they say “delivers fast, easy...
This year, it's not your typical upfront week: Paramount is out, Netflix and YouTube are in--and multiple legacy media companies...
A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace...