What does the ease of creating imagery online mean for New Zealand’s advertising industry?
Like many industries, advertising is grappling with the impact of artificial intelligence, as generative AI image tools like DALL-E2 become more prominent and reliable. What does the ease of creating imagery online mean for New Zealand’s advertising industry?
Associate Professor Angelique Nairn, Senior Lecturer Justin Matthews, and Lecturer Dan Fastnedge of AUT’s School of Communication Studies, interviewed Aotearoa New Zealand-based advertising creative professionals across eight different agencies, from boutique to large firms, to find out.
Join them at AUT’s city campus to learn what they found, and discuss what’s next for AI and advertising in Aotearoa.
Details: Wednesday 17 May, 10:00 – 10:30 am
WZ 100, WZ Building, St Paul Street, AUT City Campus
For more information visit the website here.
The post How AI is reshaping advertising in Aotearoa appeared first on stoppress.co.nz.
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