Scroll Media is backing a new research study to demonstrate the efficacy of gaming advertising for brands. The study will...
Month: May 2023
The Federal Trade Commission has accused Meta of violating a suite of child privacy protections such as the Children's Privacy...
WELLINGTON, Today: Mazda New Zealand has appointed The Monkeys Aotearoa, part of Accenture Song, as its creative and strategic agency...
In this special episode, we dive into the campaign to end the advertising industry's fossil fuel addiction--and how activists showed...
AUCKLAND, Tuesday: One of New Zealand’s most awarded campaigns of recent years, David’s Unusables for Motor Neurone Disease Association has...
TikTok is addressing algorithm ambiguity by offering partners more predictable media buys. Ahead of its NewFronts presentation on May 4--which...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The All-In Risk The natural state for digital...
To promote tourism in the region, DDB Group Aotearoa and Destination Hauraki Coromandel have launched the world’s longest driving lottery....
Augmented reality made an appearance at the recent Coachella music festival in California, as the band Gorillaz used AR technology...
AppLovin has added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user...