Bastion Shine and Skills create ‘Skills Alley’ at MSD job fair

Skills Group and the Ministry of Social Development (MSD) joined forces this week at the Due Drop Events Centre in Manukau to host an expansive job fair.

With the participation of 80 prominent private and public sector employers and a turnout of 2000 registered attendees, this South Auckland event proved an opportunity for individuals seeking employment.

This was the first time that the Ministry of Social Development has held a job fair that brings together job seekers to talk to employers with open roles and work-focused training opportunities.

As part of the event, Skills Group worked with Bastion Shine, Spur and Campbell+Co to create Skills Alley, an impactful experiential event, which consisted of a bespoke collection of twelve carefully curated and vibrant Skills ‘Shacks’. Each shack had its own interactive experience that attendees could engage with; providing a unique taster of the training Skills Group provides across a range of industries including trades, healthcare, business, police and defence, hospitality, and beauty.

The Skills MSD Job Fair provided the perfect backdrop for the first unveiling of the Skills Shacks, and they will continue to be used at future career expos and job fairs, as a way of providing playful, interactive experiences that bring vocational skills to life.

“The last two years have fundamentally changed the world of work, with a major shift of focus to skills as the new work currency. Bringing the range of work-focused skills training to life in such an engaging way through Skills Alley, is a major step forward in ensuring that more people transition into career pathways rather than unemployment,” says Carolyn Managh, Skills Group Marketing Director.

“One change can have an impact that revolutionises the world. It can launch something incredible. Training one person impacts a whole community. They gain employment, lifting themselves and those around them. The ripple effect. This is the sentiment behind the new brand for Skills. The Skills MSD Job Fair was a fantastic opportunity to launch their new identity in the most magical and impactful way,” says Danny Carlsen, Head of Design, Bastion Shine.

Skills Alley at the Skills MSD Job Fair was a collaborative effort, with production and shacks build managed by Spur and event roll-out by Campbell+Co. 

Credits

Client: Skills Group

Carolyn Managh – Marketing Director

Maggie Antone – Head of Brand – Vocational

Anna Nicholson – Brand Manager – Vocational

Garrick Armstrong – Content Producer

Agency: Bastion Shine

Managing Director – Toby Sellers

Bec Pivac – Senior Business Director

Elsi Gibbs – Business Director

Jonny Haydon – Business Manager

Danny Carlsen – Head of Design

Brent Courtney – Senior Designer

Shakira Twigden – Senior Designer 

Hannah Christensen – Digital Designer

Tim Wightman – Intermediate Designer

Richard Maddocks – Chief Creative Officer

Alex Tawharu – Junior Copywriter

Caitlin Thomassen – Junior Art Director

Matt Ellwood – Innovation Director 

Spur

Alistair Beckermann – Director

Judy Schalk – Talent Manager – Sponsorship & Brand Experiences

Catherine Montford – Content Producer (Freelancer)

Campbell+Co

Vinny Sherry – Managing Director

Mikayla Ngare – Account Manager

Torque Digital

Lisa Evans – Key Account Manager

SCG

Richard Davy – Account Manager

Below Studios

Matthew Clode – Director 

Darshil Patel – Photographer

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