Auckland Transport up for grabs?

AUCKLAND, Saturday: “Huge advertising contract up for grabs,” reads Shayne Currie’s Media Insider column (if you can call a full page – on the favoured right-hand side of a broadsheet A Section – a mere column!).

“Outdoor advertising is now enjoying a renaissance in the digital age,” he writes.

“Key players are preoccupied with one of the biggest advertising industry contracts in New Zealand – the opportunity for outdoor companies to sweep up one, or several, Auckland Transport (AT) contracts worth hundreds of millions of dollars over the next 10 years.*

“Again, Currie’s done the legwork, and the result is a useful overview of the out-of-home sector.”

“Newcomers are likely to need to employ dozens of new staff.”

Again, Currie’s done the legwork, and produced a useful overview of the sector.

He talked to or about oOh!media, MediaWorks, JCDecaux, Go Media, and Lumo. He also revisits the history of the sector – and takes an informed stab at the future.

(*AT’s Simon Soulsby told Currie that AT “is asking suppliers to register their interest before going out to full tender in August”.)

• Read it the full columnn here (you may need a Herald premium sub)