April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Microsoft Is Deprioritizing Third-Party Ad Tech Amid Reorgs And Layoffs

Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft,

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