Charter’s full linear footprint is going programmatic, the result of a partnership between Spectrum Reach, the ad sales division of Charter, and supply-side platform Beachfront.
The post Charter Makes Its Linear Inventory Programmatic appeared first on AdExchanger.
More Stories
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most