Burger King may be called the “home of the Whopper,” but not everyone prefers the chain’s signature burger. A nostalgic campaign created by BBH London acknowledges that no amount of marketing can get some people to change their preferences. The minute-long spot, titled “We Give Up,” opens in the 1960s with a man watching a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
CPGs Talk Tariffs, Price Hikes, and Marketing Budgets as Consumer Confidence Drops
Ticker: Chris Cuomo to Moderate NewsNation Town Hall Marking Trump’s 1st 100 Days
Casie Mason Joins WFIE in Evansville as AM Anchor