Burger King’s Time Travel Story Shows the Limits of Advertising When It Comes to Taste

Burger King may be called the “home of the Whopper,” but not everyone prefers the chain’s signature burger. A nostalgic campaign created by BBH London acknowledges that no amount of marketing can get some people to change their preferences. The minute-long spot, titled “We Give Up,” opens in the 1960s with a man watching a…
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