Following the broader digital ad world, the TV market is rapidly moving to the impression-based model. Managed services for impression-based (including addressable) remain alive and well, but this year’s Upfronts
The post Where Programmatic TV is Headed Next appeared first on AdExchanger.
More Stories
Hello, my name is Gen Z and I’m nostalgic. How can you help me?
Wednesday, March 12 Evening Cable News Ratings: Jesse Watters Primetime Claims a Big Demo Victory
Motion Sickness wins Pizza Hut New Zealand account