Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more – and better – with its first-party data.
The post Why A CDP Is A Must-Have For This European Department Store Chain appeared first on AdExchanger.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024