Former W+K Leaders Founded Opinionated. To Grow, They Tapped an Agency Vet With a Crispin Mindset

In the early to mid-2000s, Wieden+Kennedy and Crispin Porter + Bogusky were kings of creative. CP+B was winning with campaigns like “Subservient Chicken” for Burger King and Mini’s “Counterfeit,” while W+K was going global with Nike, Old Spice and Coca-Cola. Now, former executives from both those storied ad houses have come together at Portland, Ore.-based…
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