PAK’nSAVE & FCB use Stick-tech to help NZ save money and slash food waste

AUCKLAND, Thursday: PAK’nSAVE and FCB are helping people get more “savey and less wastey” with the Savey Mealmaker, an easy-to-use webtool that uses AI to create recipes out of food you already have at home.

PAK’nSAVE senior marketing manager Lauren Ness said: “It’s just another way that Foodstuffs is making a real, positive difference in Aotearoa through its four social promises to be ‘Here for NZ’: to support our local communities, provide our customers with healthy and affordable food, meaningful work, and be leaders in sustainability.

According to a Kantar NZ food waste survey, conducted by Rabbobank and KiwiHarvest in April 2022, New Zealand households throw out around $ 1500 worth of food each year. The food isn’t off, it’s just forgotten about in the fridge.

“Unexpectedly hilarious and unexpectedly delicious.”

“That’s why PAK’nSAVE is encouraging people to shop their fridge first,” Ness says.

“We’re always looking for ways to save customers money – and were super excited this one’s also helping reduce food waste – use up what you’ve got before you shop.”

“Head to saveymealmaker.co.nz and let the stick-tech work its magic. If you don’t fancy what’s on offer, no worries – Savey Mealmaker will have another go.”

FCB/Six Creative Director Jared Isle says: “There are dozens of recipe finders out there, but the fun for us was finding a way to generate an unlimited number of brand-new recipes  that could only come from the iconic Stickman.

“Unexpectedly hilarious and unexpectedly delicious.”