How BECA Is Paving the Way for Future Black Marketing Leaders

For veteran marketer Jerri DeVard and many of her fellow Black Executive CMO Alliance (BECA) members, the annual pilgrimage to Cannes Lions is one that, in the past, felt like it was missing something. “Cannes is like our Super Bowl, our Davos, our Allen & Co.,” DeVard said. “Whatever you think about as the ultimate…
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