Connected TV measurement is so messy that I was invited to perform a stand-up comedy set about it earlier this week at the Cynopsis Measurement and Data conference in New
The post The TV Industry Is Practically Begging For Interoperability appeared first on AdExchanger.
More Stories
Sinclair SVP of Station Operations to Retire in June
Netflix Sets Up Killer You Marketing Activation With Penn Badgley
5 Ways Brands Can Weather a Tariff Storm as Consumer Spending Shifts Toward Value