Stuff leads print and digital, grows magazine audience, ‘owns’ Sundays

AUCKLAND, Thursday: Stuff has again been named New Zealand’s number one news site, with a monthly audience of 2 million unique visitors, according to the latest Nielsen results.

Executive commercial director Matt Headland said: “Readers visit more often and stay for longer, devouring more of Stuff’s lively content while they’re there.

“Stuff Group also reaches more New Zealanders through digital and print than any other company with a combined reach of 3.4 million.

“Stuff’s print products reach 2.6 million New Zealanders, connecting to valuable audiences including household shoppers and business decision makers. The South Island’s biggest newspaper The Press, which recently won ‘Weekly Newspaper of the Year’ for its weekend edition, grew its audience by 5% across the quarter.

“Stuff reaches 328,000 Kiwis across its Sunday Star-Times and Sunday News publications.”

“Stuff also dominates the national Sunday audience, reaching 328,000 Kiwis across its Sunday Star-Times and Sunday News publications.

“Named ‘Best Newspaper Magazine’ at the 2023 Voyager Media Awards, the enduringly popular Sunday magazine collected an extra 12,000 readers (or 5% growth) in the quarter.

“Today’s Nielsen results come off the back of Stuff’s success at the Voyager Media Awards, and the successful launch of new digital sites for The Post, The Press and Waikato Times, which offer subscribers the opportunity to engage with local news, anytime, anywhere.

“Stuff’s range of lifestyle magazines have attracted an additional 28,000 readers to the end of March. NZ House & Garden, NZ Gardener The TV Guide all had readership gains for the quarter, with NZ House & Garden retaining the crown as New Zealand’s number one home, garden and entertaining magazine. Stuff’s magazines lead the home, garden and entertaining category by an easy margin.

“The latest Nielsen results firmly position Stuff as number one across digital and print, with the best options for advertising partners.”