According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory on the open web.
The post Advertisers, Here’s One Weird Trick From The ANA That Could Save You $ 20 Billion appeared first on AdExchanger.
More Stories
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
Ecotricity and Colenso work towards a cleaner greener Aotearoa
Overnight Cable News Ratings for Oct. 22-24: Kamala Harris Town Hall Benefits CNN