When it comes to brand partnerships, some content creators want to do more than show up in front of the camera–especially for a chance to champion social issues. Influential creators will have a chance to steer cause-driven campaigns in a new partnership between creator commerce company Whalar and nonprofit the Ad Council, which have formed…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist