December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adweek Podcast: Happiness and Relevance in Every Bite of Chips Ahoy!

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! U.S. senior director Sabrina Sierant. Celebrating its 60th year around the sun, the group discusses the grandiose birthday party the iconic cookie brand is throwing (hint: It involves a yacht), walking…
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