November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Flipboard Launches Publisher Interest Collectives, Expanding Advertiser Reach

Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called Interest Collectives, in a bid to land larger direct media buys from brands and increase the revenue of participating publishers. The program will launch with two topics–technology and travel–and a third, personal finance, will follow…
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