Pepsi’s Recipe to Spark Up July 4th Weekend: Hot Dogs, ‘Colachup’ and Joey Chestnut

This Fourth of July weekend, Pepsi is encouraging consumers to celebrate classic holiday traditions while also embracing innovative new ways to enjoy them in its latest effort to prove everything is “better with Pepsi.” The brand–which typically sees a sales spike on the patriotic-themed holiday for its red, white and blue-packaged products–rolled out “Hot Dogs…
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