AUCKLAND, Thursday: Around the world, researchers are noticing that Gen Z pays more attention to out-of-home media than digital ads – 84% versus 56% in one study.
The latest Phan Mail elaborates: “Gen Z pays waaaay more attention to out-of-home media than digital ads.
“Whether it’s because they’re sick of being tracked on their phones or they just love discovering artwork on the street, Zoomers are fans of posters.
“Olivia Rodrigo is one. Her new single is Vampire. Of course she’s on Phantom.”
“If you want to create a following amongst this fast-growing demographic, put your campaign in Phantom frames.
“American singer-songwriter Olivia Rodrigo just did.
“Her new single is called Vampire. Of course she’s on Phantom.
“Passers-by can get a taster of the lyrics when they point their phones towards the Vampire posters in Phantom frames.
“There are four different posters with four unique QR codes. Each one reveals a different line of lyrics from the single.”
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