December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Buyers Redirect YouTube Strategies After Report Accuses It of Violating Standards

Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech giant of misleading advertisers, sources told Adweek. Google Video Partner (GVP) inventory is a network of third-party online video that Google says meets high-quality standards. For certain ad formats like Video Action Campaigns, buyers are…
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